Our vision is to educate men on how to live a better life, prioritizing the things that are most important to them while looking and feeling their best.

Are you neglecting yourself, playing at average, putting others’ needs ahead of your own, and ultimately normalising poor daily habits and standards?

We have 3 perfectly designed programmes that’ll take you from an average man who finds it hard to motivate himself into a high performer full of energy, knowledge and confidence who lives his life on his own terms.


Our mission is to help men achieve world-class body composition and fitness results and teach them how to retain these results for life.

Building A Better Man

“I have developed so much more self-confidence in my own abilities and have pushed myself outside of my comfort zone in so many other areas of my life. I have since gone back to further study so I can embark on my dream career”

Anthony Hoare


“I honestly look at myself sometimes and I am almost speechless with the results which were achieved inside 16 weeks. For years, I had been training 3-4 times a week but could never get to the level I wanted to.”

Cormac O'Keefe

Holiday park owner

“Before I joined the Be A Better Man program I would never have dreamed about being able to get these types of results within 12 weeks and still maintain a social life. It has changed my life!”

Thomas O'Shea


Our Men’s 3 Biggest Problems

Finding it hard to motivate yourself right now? Your daily energy isn’t great, you’ve been neglecting yourself, playing at average, putting others’ needs ahead of your own, and ultimately normalising poor daily habits and standards around your health and fitness.

You ultimately need a challenge to get things moving in a new direction. Your personal standards are ok, however you struggle to get to the next level in how you look, feel and perform and find it difficult to find the right balance to get in remarkable shape. You are also looking to find ways to show up better in your relationships, manage your finances better, and ultimately have more free time to do the things you love with the people you care about the most.

You want to become a better leader, you’re in a good spot by most standards however you don’t want to settle for average. You have a vision so much greater than where you are currently and now feel like you need the challenge, leadership, strategy, accountability and processes to raise your standards so that you can scale your true potential, have an even bigger impact and live a life on your own terms.

The Be A Better Man Roadmap

1. Build A Better Body

 Our first priority is to help men transform their body physically and mentally by doubling their natural energy levels and dropping at least 10% of their initial starting weight in body fat. From there we coach them on how to maintain their results for good while becoming an ‘everyday athlete’ who operates daily with incredibly high personal standards.

Be a better man personal trainer
KM Fitness, be a better man programme

2. Build A Better Man

Building a Better Man is all about taking your life skills and personal freedom to new levels. Improving the areas of life that really make us happy such as our hobbies, relationships and financial situation were never properly taught to us so here we imbed and develop these skills so that you can live a life on your terms. Our mission isn’t just to transform a man’s physique and performance but to improve their way of thinking and living.

3. Build A Better Leader

Leading business owners, entrepreneurs and people in leadership positions to become better leaders and founders so they can overcome the limiting beliefs holding them back and install the strategies, beliefs and behaviours to scale and grow themselves and their company while still thriving across health, performance and relationships. Our mission isn’t one dimensional success but being able to be it all, do it all and have it all.

Kieran standing

"There is no other fitness and nutrition program out there that is like this. The level of coaching, the education, the live events, the group of lads. It is impossible to fail if you commit to following the guidelines given."

Richie Shields, Ireland

“My mission is to help improve the quality of life for as many young professionals as I can.”

Kieran McMahon | Founder of KM Fitness

"I’m fitting back into clothes that didn’t fit. I feel more confident in myself , when I do workouts I feel stronger & better. It’s helped my to make the change to put myself first. "


Hi, I’m Kieran founder of the Be A Better Man programme.

Let’s be honest now. How many times have you signed up for a fitness challenge but lost your way once you achieved your goals? Or life’s got hectic and you’ve let other priorities take centre stage over your nutrition and fitness?

Listen, I get it. I’ve been there. It’s easy to let your own wellbeing slip when family and work commitments take over.

But here’s the thing. Traditional fitness and nutrition coaching programmes only focus on short-term wins. Once the strict diet plans and lengthy training sessions are over, where do you go next? Who’s holding you to account and providing ongoing support?

I set up the Be A Better Man Programme tailored around fitness, fun, finances and family – to help hard-working and ambitious men perform better and consistently show up with better energy and daily standards. Inside all of our coaching programmes we focus on the whole picture, helping you get in the best shape of your life and retain ultimate performance results for good.

And yes – on this programme you can still achieve your goals while enjoying a pint and a burger.

500+ Client Results

20 Countries Coached Worldwide

2008 In Education Since

2016 In the Industry Since

Here’s What Some of our Men Have to Say…

Thomas O'Shea | Transformation

Before I joined the Be A Better Man program I would never have dreamed about being able to get these types of results within 12 weeks and still maintain a social life.

I had been training for a good bit of time but was missing that final piece of the puzzle and could never really get the results I wanted for the effort I was putting in. I have now been a member of the program for 3 years and see it as the cornerstone to my success in all areas of my life. 

Thomas O'Shea

KM Fitness Free Health and fitness plan, fitness and nurtition programme, be a better man programme

Since joining the program with Kieran and the team it is not just my fitness that has excelled but also other key areas of my life…my ability to focus, my levels of productivity at work, and the other areas of my life that I am passionate about have really excelled to new levels.

You won’t regret it and you owe it to yourself to see what you are capable of when you have the right guidance and info in place. It is the best decision I have ever made.

Albert Dolan

fitness transformation, be a better man, KM Fitness Free Health and fitness plan, fitness and nurtition programme, be a better man programme

When I spoke to Kieran on day 1, he told me that if I committed to the program, I would get in the best physical and mental shape of my life. At the time, I wasn’t quite sure and was a bit anxious about joining a program like this as it was so new to me but it is by far the greatest investment I have ever made and will ever make.

I have been a member now for over 2 years and my results continue to go to whole new levels. There is no other program out there that is like this.

Richie Shields

Here’s How We Break It Down



Helping you establish exceptional personal standards that allow you to show up every day with high energy and high spirits so that you can be the best version of yourself for those closest to you.

And we get you clear on EXACTLY what you need to do to transform your body and most importantly maintain your results for life.


Build a World Class Physique

Say ‘No’ to stop/start fitness goals, and ‘Yes’ to getting in the best physical and mental shape of your life. Remove the guesswork, get clear on EXACTLY how to train efficiently with as little as 90 minutes per week whether at home or in the gym, eat correctly in a way that suits your lifestyle and recover properly so that you can fastrack your way to building your powerful physique.


Learn a Life Skill for your Future

Develop a complete understanding of food and lifestyle management that you have to pass down to your kids so that they develop the habits and skills you never had the opportunity of learning. My background and my teams background is in education and the key driver of everything we do across our programs is not only to guarantee results but to teach the process to every single one of our clients so they never need to be coached again.


Become an 'Everday Athlete' & High Performer

Create a new way of thinking about ‘fitness’ and ‘performance’. We will take you through our 4 coaching cycles (Lean, Perform, Lift, Compete) across 52 weeks so you will never get bored of your training. Your fitness goals will not just be about losing weight or training, they will be designed to take you from an average guy who used to exercise here and there to a high performing individual that people look up to.

Kieran lifting weights
Kieran sitting



Building a better man is all about living a life on your terms. This is for men who not only want to get in the best shape of their lives but also want to develop the skills on how to level up their financial position as well as improving their sex life and relationships. These men will learn how to say ‘no’ to things that are not serving them while working alongside a team of experts to become the best version of themselves.


Freedom & Fun

Your role as a man is to lead by example and set standards at home, at work and in your community. As a busy man, your attention is pulled and dragged every single day. Work, responsibilities, jobs, favours, social media…the list is endless. We will build you clear frameworks to create structure to prioritise the people and things that matter most. We will teach you how to gain 10 hours of ‘white space’ back into your week so you can live a life on your terms.


Money Mastery

We will teach and support you in developing the mindset and setting up the frameworks and systems needed to start building a financially free future. Your ‘rich life’ is unique to you and requires a specific plan, strategy and support that’ll help you remove the noise and focus on getting to the next level of financial growth.



Becoming a thoughtful, confident and loving partner, father, brother, friend or son involves understanding yourself on a deeper level and developing the courage and confidence to openly speak about what is on your mind with full confidence. Work alongside our mindset and relationship experts to connect with your partner, family or friends on new levels. We will teach you strategies and techniques on how to say ‘no’ to events and people that are not serving you as well as helping you resolve arguments, personal setbacks and ways to improve your intimacy and sex life.



For business owners, entrepreneurs and leaders that want more and need more. For people who want the highest level of support, consultancy and expertise to grow and scale themselves, their business and their careers.


Become the Leader

Reinvent yourself and breakthrough the plateaus and limiting beliefs that have been holding you back from going to the next level of personal growth in any area of your life. This is 1:1 coaching on a different scale and we will provide you with everything that will help you develop the leadership skills and processes to remove yourself from being the biggest limiting factor of success to becoming the driving force that is accelerating towards their ideal future.


Done for you Systems and Strategies

A high performing leader needs a high performance team. Work directly alongside our team of specialists and experts, so you can grow and scale with the right people around you. Your growth isn’t determined by how hard you work, but the quality of team performance and alignment. Here you will get access to support on a different level with everything from weekly calls to a meal prep service as well as in person strategy days.


Your Personal and Business Strategic Focus

Build out a personal and professional roadmap towards your ideal future vision with clear goals and strategies that are all in alignment.  What’s taken you to your current level won’t be the thinking, systems and strategy that’ll help you scale moving forwards. New levels require a new level of performance and operation. We will be with you every step of the way not only to ensure you are focused only on the needle moving activities but also to keep you accountable towards your grand vision.

Kieran delivering a speech

Real Guys. Real Results

What Makes a Better Man Different?


The connection, support and communication is unlike anything else out there. You are you and will be different to every other client we coach so we make sure that the process we have for you suits your needs to get the best from you. We understand that you have a lot of demands and responsibilities on your plate each and every day so we want to ensure that everything we do compliments and does not complicate your life. If we are working together, we are working together. No stone is left unturned. We do whatever it takes. Your success is our success.


We believe if you’re going to be a high performer you need to have the very best expertise around you. If you want to go far you go alone, but if you want to go further you go together. As a team, we’re here to compliment and give you the platform to learn, leverage and stretch your potential.


We coach the person and not the process and a big part of that is understanding the best ways for us to get the best results with each and every client. We hold you to a higher standard than you’ll hold yourself but ultimately you’re in the driving seat. We don’t define what success should look like, we simply are the guide and support that are here to take you as far as you want to go by allowing you to feel safe and confident with a team behind you that are committed to your success.

Our Core Pillars

The Be a Better Man programme is unique to you. It’s not a quick fix 8-week “get shredded” plan. Our mission is to help you build a powerful physique, master your mindset and live a legendary lifestyle aligned with your highest values centered around the pillars of:


It all starts with you. You are the driving seat behind every thought, decision and action you make. To be at your best you must look and feel your best both physically and mentally. Your personal and professional ambition is limited to the energy you have to give to it.


Your push is only as good as your pull. In order to be efficient, work hard and become a high performer, you need to be able to rest and recover when needed. This isn’t about going away on your annual 2 week holiday and putting your feet up, this is about prioritizing the things that help you recharge on a daily and weekly basis so that you can show up with even more energy and certainty.


Behind the stability, success and scalability of your business, career and personal life is your ability to do the right things in the right way so you can create a lifestyle that allows you to live life, love life and set you and your family up for later life. Your finance and your ability to improve your financial situation plays a pivotal role in this.


We coach the person, not the process. This most important piece of building a life on your terms is your ability to manage emotions and build great relationships. Your personal fulfillment in life will be directly connected to the depth of your connections.

The 5 “Be a Better Man” ingredients that help you maintain optimum fitness and nutrition for life

Tailored Plans

  • Individualised coaching plans
  • Online coaching app
  • Access your fitness and nurtition plan anytime, anywhere
  • Cooked meals delivered to your door daily


  • Over 500 hours of online educational content
  • Private podcast
  • In-house financial advisor, relationship experts and physio
  • 2 free in-person coaching events per year


  • 24 hour support
  • Weekly webinars
  • Online coaching app
  • Live weekend training
  • Supportive Facebook group
  • Daily access to a team of world-class coaches


  • 30-day targets
  • Daily and weekly targets
  • Weekly check-ins
  • 1:1 Catch up calls with your coach


  • Supportive and friendly Facebook group
  • Share your wins
  • Get advice about your obstacles
  • Group live workouts

Your Next Step

Fill out an Application

Please give as much detail as possible so that we can best assess where you are right now.

Book Your Free Strategy Call

  1. On the call we’ll go through where you are right now with your body, fitness, energy, routines and weekly structure.
  2. Discuss where you’d love to be moving forwards (goals & vision)
  3. We’ll then put together a clear game plan and personal strategy on the steps you’d take to get there.
  4. We’ll then discuss your next best options moving forwards if we believe we’re the right fit for one another.

‍Either way you’ll walk away with clarity and a strategy.

Make time for yourself and become a better man for those around you.

Enjoy two FREE exclusive in-person events throughout the year

We meet a minimum of twice a year in Ireland to bring you the latest in fitness and nutrition education. Each event also includes a performance challenge. Events are a great opportunity to meet your coaches in person and socialise with other guys in our community. Sound out of your comfort zone? You can bring a mate along for support for free.

Say no to wasting time and money on fitness and nutrition programmes that don’t work. Say yes to guaranteed results and becoming a better man for life